Sircle

Hospitality & Experience — Brand & Digital

Sircle is a brand we partnered with across research, identity and its digital experience — from the brand book through to a built and shipped website.

Offering / Service

Branding
User Research
User Experience Design
Framer Development

The Sircle estate seen from the air, buildings folded into the tree line

Sircle began with research rather than a logo. We spent the early part of the engagement understanding who the brand was actually for, and let those findings set the tone, the language and the structure of everything that followed — the brand book, the experience design, and the site itself.

The Sircle mark cut into a stone entrance wall

Asked

We were asked to take Sircle from positioning through to a live product: research the audience, build the brand, design the experience, and ship the website.

Built

We built a brand book that documents the identity end to end, an experience designed around what the research surfaced, and a Framer build that put it live.

Twelve places, one circle

Sircle is not one destination but twelve, and each needed to stand on its own without leaving the family. Every place takes the same two leaves and the same sun and turns them — a rotation, a reflection, a change of weight — so the mark reads as its own before it reads as a Sircle.

Active Acres — open parkland ringed by wooded hills — **Active Acres**Place 01

Biophilic Bungalows — a reading nook opening straight onto the garden — **Biophilic Bungalows**Place 02

Botanical Bliss — a planted courtyard walk — **Botanical Bliss**Place 03

Elevated Experience — a low pavilion set into deep lawn — **Elevated Experience**Place 04

Festive Fields — a lakeside celebration laid out at dusk — **Festive Fields**Place 05

Harmony Hub — a glass-walled meeting house on the lawn — **Harmony Hub**Place 06

Harvest House — a long table under lanterns, valley beyond — **Harvest House**Place 07

Panoramic Peaks — a terrace looking out over the ranges — **Panoramic Peaks**Place 08

Restorative Realms — a timber retreat among the trees — **Restorative Realms**Place 09

Serene Streams — a stream running through planted banks — **Serene Streams**Place 10

Serenity Suites — suites stepped into the hillside — **Serenity Suites**Place 11

Wonder Woods — a guided walk along a forest creek — **Wonder Woods**Place 12

A Sircle room key card in the door of a suite

A Sircle mug on a table overlooking the valley

The Sircle brochure opened to a photographic spread

Sircle business cards stacked on a pale ground