Off the REco
Media & Entertainment - Storytelling Podcast
Off the Reco is a storytelling-driven podcast that thrives on unfiltered, organic conversation. Hosted by Rajiv, the show dives into personal experiences, cultural observations, and untold narratives. The name itself is a nod to authentic, unrehearsed dialogue — the kind that reveals more than any script ever could.
- Visual Identity
Built
We built a visual identity rooted in the labyrinth concept. The logo reflects the journey of exploration and connection, a path that weaves, turns, and ultimately finds clarity, much like the conversations on the show. The design incorporates the idea of joining dots, with lines flowing into a cohesive mark that feels both cerebral and deeply human.
Asked
We were asked to create a logo and supporting brand collaterals that embody the podcast's voice, personality, and narrative approach. The visuals needed to create a memorable identity and enhance how stories are presented and experienced across all audience touchpoints.
Logo Concept
-
The circular frame represents continuity and the ongoing journey of thought
-
The labyrinth symbolises complex, layered conversations and exploration
-
The central core marks the moment of clarity and insight.
